Franchise Profitability

How do you reboot your franchise brand? How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback? More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update? Speaker: Jim Plamondon of Roy Rogers Restaurants. Roy Rogers was “purchased by Hardee’s in 1990…

The Franchise Sales Summit – CAFA 2016 – Tuesday May 24th

Every spring, CAFA has a Lunch and Learn for the most important developments in franchise sales. This year, we have stellar group of experienced sales professionals to lead our panel discussion. 1. What’s New in Franchise Sales? How has Social Selling affected franchise sales? Do you know the 3 different ways you can recruit new franchise operators on LinkedIn? Which is most effective? Which is most risky? Why advertising on…

What Can Your Franchise Learn from the Chipotle Food-Scare?

Chipotle’s ambitious “Food With Integrity” marketing campaign that boasts of “Responsibly Raised™” meats and “vegetables grown in healthy soil” has run into the bleak reality of ensuring the safety of the food supply chain. “Sourcing ingredients from many different small local sources is a compliance nightmare, as far as food safety is concerned, due to some serious diseconomies of scale.” “Instead of dealing with one firm, dealing with a hundred…

Franchisee and Franchisor On-boarding and Training Expert Panel Discussion

We are very pleased to have four great panelists addressing this important practical problem for franchisors and franchisees alike. We look forward to seeing you on Tuesday, November 17th. Rosemarie Hartnett, CFE, President of Abrakadoodle Inc, a Franchisor of Art Education programs, will lead our panel discussion. She will address onboarding and training from the franchisor perspective. Rosemarie also will provide information on the Dress for Success event. Valerie Maione,…

Unit Economics and New Ideas in Raising Capital

At our next meeting, October 6th, we will be talking about how a franchisor can improve unit economics, and how that affects the franchisor’s ability to attract new capital. The panelists will lead a discussion of management and motivational techniques, and also technologies, that have worked or not worked. Recent franchisor acquisitions and capital raises will be analyzed. Steven Rinaldi has had his own law firm in downtown Bethesda since…

Hot Legal Issues for Franchisors

Ok, when was the last time you got free ideas from your attorney? Free ideas that made you think? Free ideas from not one but two experienced franchise attorneys? Well, CAFA’s next meeting isn’t free either, but for the price of lunch you can learn about the latest hot legal issues for franchisors. See you Tuesday, July 21st at the Columbia Country Club! R. Scott Caulkins, Attorney at Caulkins &…

New Way to Nurture Leads is the Future of Franchise Sales

Franchisors are getting inquiries from people much earlier in their buying journey. These people are not ready to buy, yet. Although they might be qualified to do so. How do you maintain their interest in your brand? How do you get them excited enough to purchase? What is working and what isn’t working? We are very pleased to have Graham Chapman of 919 Marketing, Heather Rosen of FranNet, Mike Schlegel,…

How Franchises Can Win at Local Marketing

Franchises, at their core, are simply businesses. While many franchise activities can seem confusing because they are split between franchisors and franchisees, franchise marketing should be a united effort with a goal of driving positive business growth. Not only do franchises need to worry about overall national brand messaging, franchisors also need to be aware of how their message breaks down at the local franchisee level. And social media has…

Politics and the New Challenges of Franchising

We are pleased to have our traditional report on the state of politics and franchising. This year, Robert Cresanti, Executive Vice President of Government Relations & Public Policy at International Franchise Association, address us. Robert has an extensive background in the Federal Government & will give us the insider’s view of what is happening & what is important to Franchising. Robert Cresanti, Executive Vice President of Government Relations & Public…

Modern & Effective Ways to Train Franchise Operators

We are very pleased to have Chris Allbrooks lead this panel. Joining Chris, will Robert Bilotti, from New York.  Robert is the President of Novita Training. Developing training and certification programs has always been a challenge. But, now keeping in mind the recent NLRB decision & other Joint Employer factors, it is even harder. Join with us and learn the modern way to train your franchise operators. Chris Allsbrooks, Director of Store Operations,…