New Way to Nurture Leads is the Future of Franchise Sales

Franchisors are getting inquiries from people much earlier in their buying journey. These people are not ready to buy, yet. Although they might be qualified to do so.

How do you maintain their interest in your brand?

How do you get them excited enough to purchase?

What is working and what isn’t working?

We are very pleased to have Graham Chapman of 919 Marketing, Heather Rosen of FranNet, Mike Schlegel, VP Development of Dogtopia and Kristen Diviney McGarr, Managing Director at Sailtime join our panel.

Find out exactly what is and is not working for them. Learn what you can do next to attract & keep people interested in becoming franchise owners.

chapman.png

Graham Chapman, Franchise PR and Social Media Pro who Helps Brands Increase Online Visibility and Qualified Franchise Sales Lead Flow.

Graham is a passionate, driven, and energetic account executive who specializes in creating and executing customized marketing, PR and social media programs for franchise brands.

919 Marketing is working with over 20 franchise brands, many just like your brand.

Heather Rosen.jpg

Heather Rosen, FranNet Franchise Consultant, Business Advisor and Consultant, in Virginia and Washigton D.C.

Thinking about buying a business? Starting one from scratch? Or, are you looking at franchises?

If you are thinking of starting or buying a business in Virginia or Washington D.C., or if you would like to become an area developer, why try to identify the best businesses available in your market on your own?

Mike Schlegel, CFE.jpgMike Schlegel, CFE, Vice President, Development at Dogtopia

Dogtopia is a national dog daycare and boarding franchise. It is headquartered in Tyson’s Corner VA, and has locations in 13 states.

Dogtopia is expanding the brand nationwide as well as Canada and is actively pursuing entrepreneurs who are seeking a rewarding business opportunity in the pet industry.

Kristen Diviney McGarr.jpgKristen Diviney McGarr, Managing Director at Sailtime.

SailTime is the global leader in fractional sailing with over 35 locations in the North America and Australia. We are actively working to expand our operations throughout the United States, Canada, South America and Europe. SailTime is growing the boating community by offering easy and affordable access to luxury yachts.

warren lewis, franchise attory Warren Lee Lewis, Moderator

Time: Tuesday, May 19th from 11:45 – 2pm

The Tower Club in Tysons Corner VA

For our new members, please review the Tower Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

Saving Franchise Systems From Themselves

I want to personally invite you to attend our next CAFA Lunch and Learn meeting, November 19th.

We have a very interesting and challenging topic:

How Franchisors Can Avoid Large Dollar Damage Awards Created by Franchisee’s Actions?

(It might subtitled: “The Dumb Things that Franchise Systems Do To Themselves”)

The Franchisor and Franchise Owner relationship is a difficult one, when it comes to making sure that the Franchise Owners have enough information, correct incentives to be in compliance with the law.

Failure results in million dollar claims against the franchise system.

These million dollar cases should worry all franchisors and franchise owners. I know it keeps in-house franchisor counsel awake!

The franchisor wants the franchise owners to have the best compliance advice possible.  For everyone’s sake.

How can a franchisor do more than inform franchisees about the law and urge them to confer with their lawyers to confirm that they are compliant?

Listen to our expert panel & bring you own questions and solutions.

Click and Register Here.

For those of you who don’t live in the Washington area, if you know any Franchisors, Franchisees or Industry Suppliers,  forward this invitation along to someone you know.

Looking forward to seeing you all, again.

Click and Register Here.

 

How Franchisors Can Avoid Large Dollar Damage Awards Created by Franchisee’s Actions?

Papa Johns, Domino’s and Jiffy Lube all have one thing in common.

Each Franchisor paid a lot of money to settle class actions because some of their franchise owners made a mistake in complying with TCPA.

Near to $75 million.

Rite Aid paid $20.9 million to settle a Wage & Hour Class Action lawsuit, last year.  Because they misclassified employees as assisant managers to avoid paying minimum wage.

These million dollar cases should worry all franchisor and franchise owners. 

The franchisor wants the franchise owners to have the best compliance advice possible.  For everyone’s sake.

How can a franchisor do more than inform franchisees of the changes and urge them to confer with their lawyers to confirm that they are compliant?

Listen to our expert panel & bring you own solutions!

 

Daniel Blumenthal.jpg   Daniel Blumenthal, Corporate Counsel at Elevation Franchise Ventures

David G. Ross.jpg   David G. Ross, Franchise Lawyer for Franchisees, Commercial Litigator, Employment Lawyer

   Warren Lee Lewis, Moderator 

 

Time: Tuesday, November 19, 2013, from 11:45 – 2pm; The Tower Club in Tysons Corner VA 

           Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register 

 

Franchise Sales Compliance

Who is a Franchise Seller?

 
If you are an officer, employee, representative or broker involved in the offer or sale of franchises, you are a “franchise seller.” 
 
Your involvement in the offer or sale of franchises may be obvious, such as if you are a salesperson actively pursuing franchisee prospects for a franchisor, are signing agreements with new franchisees, or are accepting payments from new franchisees.
 
Or, your involvement may be less obvious, such as if you are participating as a finder or consultant in discussions with prospects about their business interests, pre-screening prospects through questionnaires, recommending franchise options, or assisting prospects in completing franchise application forms.
 
In either case, you are involved in the offer and sale of franchises, making you a franchise seller – who has to comply with a number of regulations.
 
What are Your Obligations as a Franchise Seller?
 
As a franchise seller, you must comply with the FTC franchise rule and numerous state laws that regulate the offer and sale of franchises.
 
The FTC franchise rule requires a franchisor to prepare a Franchise Disclosure Document, known as an FDD; to keep the FDD updated as “material changes” occur, new audited financials are issued and new fiscal years phase in; to follow and have its franchise sellers follow basic franchise sales steps in dealings with prospects; and to modify the basic franchise sales steps in certain special situations.
 
In addition, the FTC franchise rule permits and prohibits specific activities during the franchise sales process. The FTC franchise rule does not require a franchisor’s FDD to be filed with the FTC, but it does permit the FTC to investigate and punish franchisors and franchise sellers believed to have violated the rule.
 
What are the Penalties for Non Compliance?
 
If you do not meet your obligations under the FTC franchise rule and state franchise disclosure laws (“state laws”), you and the franchisor you represent could suffer significant penalties.
 
The most frequent penalty is a claim or lawsuit by a franchisee which is costly to defend, and which results in a settlement or judgment requiring the franchisor to rescind or void the franchise agreement, refund the franchisee’s payments, or reimburse the franchisee’s damages, attorney’s fees and costs.
 
This penalty can be financially debilitating or devastating.
 
Another common penalty is the loss of your job or relationship with a franchisor.
 
The states often seek penalties, including orders which must be disclosed to prospects for 10 years or longer, monetary payments to franchisees or the states, or restrictions on your future business activities.
 
In some instances, a penalty may be an FTC investigation that results in an order which you must disclose to future prospects, a freeze of your assets, civil penalties of up to $10,000 per violation, payments to franchisees, or an injunction.
 
In rare instances, a penalty may be a state criminal prosecution against you.
 
Hopefully, your desire to make legal franchise sales and this array of possible penalties will motivate you to make a serious effort to meet your legal obligations during the franchise sales process.
 
How to Effectively Comply.
 
Education which leads to permanent changes in business methods is the best way to effectively comply with the franchise sales laws.  To facilitate this process, we, at Akerman, have identified 11 distinct steps of  franchise sales compliance which need to be understood.
 
Here are the entire steps in more detail.  
 
Step 7: Receipts
 
If you would like to know if you can franchise your business, connect with me on LinkedIn and give me a call.