New Way to Nurture Leads is the Future of Franchise Sales

Franchisors are getting inquiries from people much earlier in their buying journey. These people are not ready to buy, yet. Although they might be qualified to do so. How do you maintain their interest in your brand? How do you get them excited enough to purchase? What is working and what isn’t working? We are very pleased to have Graham Chapman of 919 Marketing, Heather Rosen of FranNet, Mike Schlegel,…

Saving Franchise Systems From Themselves

I want to personally invite you to attend our next CAFA Lunch and Learn meeting, November 19th. We have a very interesting and challenging topic: How Franchisors Can Avoid Large Dollar Damage Awards Created by Franchisee’s Actions? (It might subtitled: “The Dumb Things that Franchise Systems Do To Themselves”) The Franchisor and Franchise Owner relationship is a difficult one, when it comes to making sure that the Franchise Owners have…

How Franchisors Can Avoid Large Dollar Damage Awards Created by Franchisee’s Actions?

Papa Johns, Domino’s and Jiffy Lube all have one thing in common. Each Franchisor paid a lot of money to settle class actions because some of their franchise owners made a mistake in complying with TCPA. Near to $75 million. Rite Aid paid $20.9 million to settle a Wage & Hour Class Action lawsuit, last year.  Because they misclassified employees as assisant managers to avoid paying minimum wage. These million…

Franchise Sales Compliance

Who is a Franchise Seller?   If you are an officer, employee, representative or broker involved in the offer or sale of franchises, you are a “franchise seller.”    Your involvement in the offer or sale of franchises may be obvious, such as if you are a salesperson actively pursuing franchisee prospects for a franchisor, are signing agreements with new franchisees, or are accepting payments from new franchisees.   Or, your involvement may…