Franchise Profitability

How do you reboot your franchise brand?

How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback?

More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update?

Speaker: Jim Plamondon of Roy Rogers Restaurants.

Roy Rogers was purchased by Hardee’s in 1990 as part of a real estate play to move into the mid-Atlantic and Northeast states, it converted dozens of Roy Rogers over to its own banner.

For a variety of reasons, the move was not a success and sales volumes tumbled.”

Speaker: George Petrides, Jr., CFE, CEO Wild Bird Centers of America, Inc.

Franchising professional with twenty years’ experience building, evaluating and encouraging growth in retail operations nationwide.

Warren Lee Lewis Moderator, is the author, The Franchise Seller’s Handbook, 2010.

And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law

Time: Tuesday, July 19th from 11:45 – 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

The Franchise Sales Summit – CAFA 2016 – Tuesday May 24th

Every spring, CAFA has a Lunch and Learn for the most important developments in franchise sales.

This year, we have stellar group of experienced sales professionals to lead our panel discussion.

1. What’s New in Franchise Sales?

How has Social Selling affected franchise sales?

Do you know the 3 different ways you can recruit new franchise operators on LinkedIn? Which is most effective? Which is most risky?

Why advertising on Facebook may be a waste of your brand’s time and money. And why your new website redesign may fail.

Why LinkedIn company pages are the way to recruit, and what you have to do to be successful. How you can help your franchise brokers to expand your brand’s reach in LinkedIn.

2. What hasn’t changed in Franchise Sales?

The “series of mental operations” your franchise prospects must complete remains unchanged.

Your brand requires a written, formal and defined franchise sales process with:

1. A way to qualify candidates.

2. A way to move qualified candidates through your process.

Why experienced professionals are needed. How to use a CRM or automated sales process to complement your professionals.

3. What have people forgotten about Franchise Sales?

Many franchisors have forgotten the art of prospecting. Everyone new to franchising wants leads, without doing the work to prospect.

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Joe Caruso, ” I got my franchising start over 20 years ago with Hardee’s and Carl’s Jr, during a restructuing.

I had to change everything we did and rebuild our franchise sales process.

So I re-designed the entire process – which is still in use today.”

Dr. Michael (Mick) Riddiough.jpgDr. Michael (Mick) Riddiough, “Having worked within the franchise industry for 30 years, I have extensive knowledge of the essential tools needed to succeed in today’s market. “

“Recently, by utilizing new media, digital marketing and a wide range of classic sales methods and development models … we were able to help a franchisor grow from 9 units to 92″.

Sidney Lee.jpgSidney Lee, For 11 years I “managed largest and most strategic licensed account relationship in the Starbucks Coffee Company LS portfolio.”

Now, my company Choice Advisors, “helps entrepreneurs succeed in either buying a franchise or transitioning an existing business from an “operator model”​ to a “franchise growth model”.

warren lewis.jpgWarren Lee Lewis Moderator, is the author, The Franchise Seller’s Handbook, 2010.

And recently awarded, The Best Lawyers in America 2009-2016, Listed in Washington, D.C. for Franchise Law

Time: Tuesday, May 24th from 11:45 – 2pm

Tower Club, Tysons Corner, Northern Virginia.

For our newer members, please review the Tower Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

What Can Your Franchise Learn from the Chipotle Food-Scare?

Chipotle’s ambitious “Food With Integrity” marketing campaign that boasts of “Responsibly Raised™” meats and “vegetables grown in healthy soil” has run into the bleak reality of ensuring the safety of the food supply chain.

“Sourcing ingredients from many different small local sources is a compliance nightmare, as far as food safety is concerned, due to some serious diseconomies of scale.”

“Instead of dealing with one firm, dealing with a hundred firms does increase risk,” John Gray, an associate professor of operations at The Ohio State University’s Fisher College of Business, told CNBC.

How do franchisors create standards and compliance procedures to ensure that they don’t become the next Chipotle?

We have 3 excellent speakers for our next roundtable on this important and timely issue.

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Michael A. Berger, Founding Partner and VP of Supply Chain at Elevation Franchise Ventures, LLC. Michael has led the company’s growth from a single restaurant to a chain of 60 restaurants in 7 countries and an organization of 20+ staff members

Philippe Bind.jpgPhilippe Bind, is the Sales Manager & Executive Chef at Performance Foodservice, and a Spokesperson for Chicago Steak Company. Chicago Steak Company is a premier provider of gourmet dry aged beef, USDA Prime steaks, seafood and desserts.

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Chris Kermode is the Senior Director of Supply Chain at the Matchbox Foodgroup.

Chris manages the supply chain and purchasing functions for a number of restaurants that offer the best in casual American fare.

warren lewis.jpgWarren Lee Lewis, Moderator, is a partner at Akerman, LLP.

Time: Tuesday, March 15th from 11:45 – 2pm

Columbia Country Club, 7900 Connecticut Ave., Chevy Chase, MD

For our newer members, please review the Columbia Country Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 1:00 – RoundTable 1:00-2:00

Click Here to Pay and Register

Dress For Success – Next CAFA Meeting, Tuesday November 17th

Rosemary 2.pngThe Women’s Franchise Network of Washington DC and CAFA are collecting donations for Dress For Success.

Please bring your monetary donations or clothing donations to the November 17 CAFA meeting.

What would you wear to a job interview? That is exactly the type of clothing Dress For Success is looking for to distribute to its clients.

Your fabulous suits and other professional apparel could furnish another woman with the confidence to enter or return to the workplace, make a great first impression and land a job that could change her life.

Many of DFS’ clients go directly to an interview, so please ensure that all items donated are freshly dry-cleaned / laundered and ironed, not more than 5 years old, and suitable for wearing to job interviews.

DFS will accept fall/winter in season clothing only. (They don’t have room to store spring/summer clothing). The greatest needs are clothing sizes 0-2 and the plus sizes. Please scour your closets for the following:

· Interview appropriate suits
· Interview appropriate blouses
· Professional separates including blouses, slacks, skirts, dresses, blazers and jackets
· Work appropriate shoes (especially in sizes larger than 9)
· Jewelry and scarves
· Handbags (briefcases, portfolios or work appropriate handbags)
· Winter coats, hats, scarves and gloves.

Dress For Success - Next CAFA Meeting, Tuesday November 17th

Franchisee and Franchisor On-boarding and Training Expert Panel Discussion

We are very pleased to have four great panelists addressing this important practical problem for franchisors and franchisees alike.

We look forward to seeing you on Tuesday, November 17th.

Rosemary 2.pngRosemarie Hartnett, CFE, President of Abrakadoodle Inc, a Franchisor of Art Education programs, will lead our panel discussion.

She will address onboarding and training from the franchisor perspective.

Rosemarie also will provide information on the Dress for Success event.

Valerie Maione.jpgValerie Maione, Franchise Consultant with the Mid-Atlantic Franchise Associates, Writing and Editing Professional, also will be on the panel.

She will address the pre-opening period and how it relates to preparing for initial training.

Anjali Varma.jpgAnjali Varma, Franchise Owner of Kidville Bethedsa, Marketing Course Creator, Speaker, TV & Huffington Post Contributor, Marketing & Small Business Expert, will be on the panel.

She will address franchisee marketing training.

Charlene York.jpgCharlene York, Partner at Akerman LLP, will moderate the panel.

Time: Tuesday, November 17th from 11:45 – 2pm

The Tower Club in Tysons Corner, VA

For our newer members, please review the Tower Club’s Dress Code.

For more information on Dress for Success, click here.

Registration 11:45 – 12:15

Lunch 12:15 – 12:45

Roundtable 12:45-2:00

Click Here to Pay and Register

Unit Economics and New Ideas in Raising Capital

At our next meeting, October 6th, we will be talking about how a franchisor can improve unit economics, and how that affects the franchisor’s ability to attract new capital.

The panelists will lead a discussion of management and motivational techniques, and also technologies, that have worked or not worked. Recent franchisor acquisitions and capital raises will be analyzed.

rinaldi.pngSteven Rinaldi has had his own law firm in downtown Bethesda since September 2005.

He focuses his legal practice on business, intellectual property and franchising matters, and has handled transactions involving business acquisitions and capital raises.

Edith Wiseman.jpgEdith Wiseman is the President of FRANdata, a company that has been offering strategic analysis, forecasting and performance measurement services to the franchise industry for 25 years.

FRANdata focuses heavily on providing business intelligence and capital access services to franchisors, private equity groups, lenders, franchisees, suppliers, trade groups and the government.

Warren Lee Lewis, Moderator

Time: Tuesday, October 6th from 11:45 – 2pm

The Tower Club in Tysons Corner VA

For our new members, please review the Tower Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

Hot Legal Issues for Franchisors

Ok, when was the last time you got free ideas from your attorney?

Free ideas that made you think?

Free ideas from not one but two experienced franchise attorneys?

Well, CAFA’s next meeting isn’t free either, but for the price of lunch you can learn about the latest hot legal issues for franchisors.

See you Tuesday, July 21st at the Columbia Country Club!

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R. Scott Caulkins, Attorney at Caulkins & Bruce, PC.

I am a shareholder of the law firm.

My primary practice areas are Complex civil and business litigation, franchise law and corporate transactional work.

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Warren Lee Lewis, Shareholder-Franchise & Licensing at Akerman Senterfitt

Time: Tuesday, July 21st from 11:45 – 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Please click Here to Pay and Register

How Franchises Can Win at Local Marketing

Franchises, at their core, are simply businesses.

While many franchise activities can seem confusing because they are split between franchisors and franchisees, franchise marketing should be a united effort with a goal of driving positive business growth.

Not only do franchises need to worry about overall national brand messaging, franchisors also need to be aware of how their message breaks down at the local franchisee level. And social media has made this much harder than it used to be.

We are pleased to have (2) great experts for this important topic.

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Joseph Naggiar Executive Market Director at LocalVox Media Inc

LocalVox Media provides a best-in-class local, social and mobile marketing platform that helps local businesses publish and promote events, announcements and deals to a range of on line channels including NearSay.com, social media channels, email newsletters and to their own web sites as well as optimize their presence on Google Places and tens of other directories.

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Sara McElroy manages marketing for Potomac Family Dining Group, the seventh largest Applebee’s franchisee with 69 restaurants throughout Virginia, Maryland, Pennsylvania, West Virginia and North Carolina. Prior to joining the company, she served as director of marketing for regional fast casual franchisors California Tortilla and Elevation Burger.

Additionally, she worked as a graduate intern in local store marketing and hospitality for celebrity chef Spike Mendelsohn’s nationally acclaimed burger concept Good Stuff Eatery.

Warren Lee Lewis, Moderator

Time: Tuesday, March 17tth from 11:45 – 2pm

Columbia Country Club, Chevy Chase MD

For our newer members, please review the Columbia Country Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

Politics and the New Challenges of Franchising

We are pleased to have our traditional report on the state of politics and franchising.

This year, Robert Cresanti, Executive Vice President of Government Relations & Public Policy at International Franchise Association, address us.

Robert has an extensive background in the Federal Government & will give us the insider’s view of what is happening & what is important to Franchising.

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Robert Cresanti, Executive Vice President of Government Relations & Public Policy at International Franchise Association

Warren Lewis

Warren Lee Lewis, Moderator

Time: Tuesday, January 20th, 2015 from 11:45 – 2pm

The Tower Club in Tysons Corner VA

For our new members, please review the Tower Club’s Dress Code.

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register

Modern & Effective Ways to Train Franchise Operators

We are very pleased to have Chris Allbrooks lead this panel.

Joining Chris, will Robert Bilotti, from New York.  Robert is the President of Novita Training.

Developing training and certification programs has always been a challenge.

But, now keeping in mind the recent NLRB decision & other Joint Employer factors, it is even harder.

Join with us and learn the modern way to train your franchise operators.

Chris.jpgChris Allsbrooks, Director of Store Operations, ZIPS Franchising, LLC

 

 

 

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Robert Bilotti, President of Novita Training

Novita specializes in New Employee Onboarding, New Franchise Training and Custom Training Development. Visit www.novitaunique.com for more information

 

 

Dave Kohn.jpgDave Kohn, Director of Training at Glory Days Grill. Glory Days Grill is a full-service, sports-themed family restaurant featuring great food at very affordable prices, outstanding service and real-time entertainment.  Every restaurant brings together award-winning menus accompanied by state-of-the art televisions tuned to a variety of sports, cartoons, news and entertainment offerings. 

 

 

RosemarieHartnettphoto.jpgRosemarie Hartnett, CFE, President at Abrakadoodle. Since 2002, Abrakadoodle has engaged kids with creative art classes for kids, fun themed summer art camps, holiday art camps, art parties and special events such as art activity days, school art assemblies and other programs. 

 

 

 

 

   Warren Lee Lewis, Moderator 

 

Time: Tuesday, November 18th  from 11:45 – 2pm

Columbia Country Club, Chevy Chase MD

Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00

Click Here to Pay and Register