Unit Economics – Remember Last Year’s Talk?

Capital Area Franchise Association founder and well known franchise attorney Warren Lewis led the important panel discussion: How to Improve On Your Franchisees’ Unit Economics, on July 16th, 2013. Joining Warren on the panel were Gregory Plotts, CPA of Yount, Hyde & Barbour an expert in franchisor/franchisee audit, accounting and consulting services and John A. Gordon of Pacific Management Consulting Group an analysis, advisory, expert witness and business intelligence aggregator…

Stop Giving Everything Away & Start Making More Franchise Sales

The Franchise sales process has changed since I began over 20 years ago. Back when I started out, people interested in franchises used the telephone to inquire and request information. Because they saw our ads in the Wall Street Journal or some other important franchising magazine.  We talked to them and sent our info packets out through the mail or UPS NextDay.  The sales process had begun. But, today franchisors…

Bring Out Your Dead

Remember – “Bring out Your Dead? Well, you might be killing your leads too early, too.  In the early 1990s,  I was in charge of US development for a top QSR franchise.  At that time we relied on targeted marketing by DMA (Designated Market Area), trade shows and the display advertising to attract attention to our franchise offering. Ours leads came in by telephone, brochures & applications were mailed and…

Two of the IFA’s Legislative Concerns

Two weeks ago, I wrote up an overview of How Important Franchising was to the US Economy, based on Steve Caldeira’s presentation to CAFA. I have looked at the presentation further, to find out what the IFA was doing at on the legislative level. Here is an overview of the IFA’s top concerns. Now, I found it very interesting that the IFA, which is mostly comprised of franchisors, would be…

Why Franchising Is Important to the US Economy – IFA Recap

Over the past three years it’s become an annual event for the Capital Area Franchise Association – CAFA to have Stephen Caldeira, President of the International Franchise Association – IFA get the new year started with his franchising outlook. Until this year when unfortunately Steve was unable to make for CAFA’s January 2014 lunch & learn event. No worries however Steve made Scott Lehr Vice President U.S. & International Development at…

IFA-2014 Franchise Industry Economic & Public Policy Forecast (Rescheduled)

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds” As a result of the snow storm, we are delighted to have a twin bill! Both Steve Caldeira, President & Scott Lehr, Senior Vice President, U.S. & International Development of the International Franchise Association to speak with us on Tuesday, March 18th 2014, Columbia Country Club, Chevy Chase MD. Steve…