Helping Franchisors Sell their Franchise System for its Highest Valuation

You never know when are going to you need to sell your franchise system, or gain an investment partner, so it is best to start thinking about that now. Not later when you won’t have time to make the best decision.  It is easy to learn the 3 steps you need to take now.  And, you don’t have to be worried that you are too small to start taking these…

IFA Review of the State of Franchising — A Conversation with Robert Cresanti

We are pleased to have Robert Cresanti give his State of Franchising Address to CAFA members.  Tuesday, January 15, 2019.     Warren Lee Lewis Moderator Time: Tuesday,  January 15th from 11:45 – 2pm The Tower Club in Tysons Corner VA  Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00 Click Here to Pay and Register

Intuit Presents: What’s New in Unit Economics?

In 2007, Popeyes was in bad shape.  “Popeyes performance in 2007 couldn’t have been much worse” recounts Cheryl Bachelder in her book Dare to Serve.  The only thing worse was facing the franchise owners who were complaining about the existing marketing plans.  More on that later.   “Every data point we measured was going the wrong way.” says Cheryl.   We all know how this story ends and in a few short years,…

What’s New in Franchises Sales Processes?

Your Franchise Sales Process, “FSP”, dates back to the early 1990’s — especially if you are awarding franchises instead selling a franchise. In the early 1990’s, we had: Land lines for phones. “Smart” phones had an answering machine, but most people answered their calls. You used a fax to send a written document. Email was restricted to people who had University accounts. People read newspapers, looked for jobs and new…