Intuit Presents: What’s New in Unit Economics?

In 2007, Popeyes was in bad shape.  “Popeyes performance in 2007 couldn’t have been much worse” recounts Cheryl Bachelder in her book Dare to Serve.  The only thing worse was facing the franchise owners who were complaining about the existing marketing plans.  More on that later.   “Every data point we measured was going the wrong way.” says Cheryl.   We all know how this story ends and in a few short years,…