New Rules on Earnings Claims- Which Franchise Brands Do They Hurt or Help?

“How Much Money Can I Make with Your Franchise Brand?” The New Rules on What You Can Say —- The FTC permits a franchisor to make financial performance representations, also called “FPRs” or “earnings claims”, in Item 19 of its franchise disclosure document, “FDD”. The franchisor has to have “a reasonable basis” for the representations. Starting next year, early 2018, the rules for FPRs will change for many franchisors. Here…