Franchise Profitability

How do you reboot your franchise brand? How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback? More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update? Speaker: Jim Plamondon of Roy Rogers Restaurants. Roy Rogers was “purchased by Hardee’s in 1990…