What Can Your Franchise Learn from the Chipotle Food-Scare?

Chipotle’s ambitious “Food With Integrity” marketing campaign that boasts of “Responsibly Raisedâ„¢” meats and “vegetables grown in healthy soil” has run into the bleak reality of ensuring the safety of the food supply chain. “Sourcing ingredients from many different small local sources is a compliance nightmare, as far as food safety is concerned, due to some serious diseconomies of scale.” “Instead of dealing with one firm, dealing with a hundred…