Tips You Can Use for Creating Franchisee All-Stars

You spend a lot of money finding and recruiting new franchise operators. But, it isn’t over, not quite yet. You have to turn your new franchisees into franchise insiders, all-stars on your franchise team. “Onboarding, also known as organizational socialization, refers to the mechanism through which new franchisees acquire the necessary knowledge, skills, and behaviors to become effective organizational members and insiders.” So, what is new about onboarding for franchisors?…

Selling Franchises is Tough – Don’t Make it Harder -Tips from the Regulators

You are selling your franchises, or you have hired a franchise development company and there is lots of activity. All very positive. What could go wrong? Well, several franchisors have found out–they have been prohibited from selling franchises, or have incurred other penalties, in some states. Do you know the 7 warning signs that your franchise sales may be off track, or that your franchise development company may be getting…

Franchise Profitability

How do you reboot your franchise brand? How does a beloved & local 650+ unit franchise system which loses 600 units make a comeback? More generally, Brand updates are crucial to keeping your brand relevant to consumers. But what principles need to be used? How do you even know when you need a Brand update? Speaker: Jim Plamondon of Roy Rogers Restaurants. Roy Rogers was “purchased by Hardee’s in 1990…

The Franchise Sales Summit – CAFA 2016 – Tuesday May 24th

Every spring, CAFA has a Lunch and Learn for the most important developments in franchise sales. This year, we have stellar group of experienced sales professionals to lead our panel discussion. 1. What’s New in Franchise Sales? How has Social Selling affected franchise sales? Do you know the 3 different ways you can recruit new franchise operators on LinkedIn? Which is most effective? Which is most risky? Why advertising on…

What Can Your Franchise Learn from the Chipotle Food-Scare?

Chipotle’s ambitious “Food With Integrity” marketing campaign that boasts of “Responsibly Raisedâ„¢” meats and “vegetables grown in healthy soil” has run into the bleak reality of ensuring the safety of the food supply chain. “Sourcing ingredients from many different small local sources is a compliance nightmare, as far as food safety is concerned, due to some serious diseconomies of scale.” “Instead of dealing with one firm, dealing with a hundred…