Dress For Success – Next CAFA Meeting, Tuesday November 17th

The Women’s Franchise Network of Washington DC and CAFA are collecting donations for Dress For Success. Please bring your monetary donations or clothing donations to the November 17 CAFA meeting. What would you wear to a job interview? That is exactly the type of clothing Dress For Success is looking for to distribute to its clients. Your fabulous suits and other professional apparel could furnish another woman with the confidence…

Franchisee and Franchisor On-boarding and Training Expert Panel Discussion

We are very pleased to have four great panelists addressing this important practical problem for franchisors and franchisees alike. We look forward to seeing you on Tuesday, November 17th. Rosemarie Hartnett, CFE, President of Abrakadoodle Inc, a Franchisor of Art Education programs, will lead our panel discussion. She will address onboarding and training from the franchisor perspective. Rosemarie also will provide information on the Dress for Success event. Valerie Maione,…

Unit Economics and New Ideas in Raising Capital

At our next meeting, October 6th, we will be talking about how a franchisor can improve unit economics, and how that affects the franchisor’s ability to attract new capital. The panelists will lead a discussion of management and motivational techniques, and also technologies, that have worked or not worked. Recent franchisor acquisitions and capital raises will be analyzed. Steven Rinaldi has had his own law firm in downtown Bethesda since…

Hot Legal Issues for Franchisors

Ok, when was the last time you got free ideas from your attorney? Free ideas that made you think? Free ideas from not one but two experienced franchise attorneys? Well, CAFA’s next meeting isn’t free either, but for the price of lunch you can learn about the latest hot legal issues for franchisors. See you Tuesday, July 21st at the Columbia Country Club! R. Scott Caulkins, Attorney at Caulkins &…

New Way to Nurture Leads is the Future of Franchise Sales

Franchisors are getting inquiries from people much earlier in their buying journey. These people are not ready to buy, yet. Although they might be qualified to do so. How do you maintain their interest in your brand? How do you get them excited enough to purchase? What is working and what isn’t working? We are very pleased to have Graham Chapman of 919 Marketing, Heather Rosen of FranNet, Mike Schlegel,…

How Franchises Can Win at Local Marketing

Franchises, at their core, are simply businesses. While many franchise activities can seem confusing because they are split between franchisors and franchisees, franchise marketing should be a united effort with a goal of driving positive business growth. Not only do franchises need to worry about overall national brand messaging, franchisors also need to be aware of how their message breaks down at the local franchisee level. And social media has…