So, who was at the last CAFA meeting? And what are the prospects/headwinds for franchising in 2019? I enjoyed meeting Robert Cresanti, CFE and Joe Caruso at today’s Capital Area Franchise Association luncheon. To obtain a copy of Robert Cresanti’s prepared remarks, click here.
IFA Review of the State of Franchising — A Conversation with Robert Cresanti
We are pleased to have Robert Cresanti give his State of Franchising Address to CAFA members. Tuesday, January 15, 2019. Warren Lee Lewis Moderator Time: Tuesday, January 15th from 11:45 – 2pm The Tower Club in Tysons Corner VA Registration 11:45 – 12:15 – Lunch 12:15 – 12:45 – RoundTable 12:45-2:00 Click Here to Pay and Register
Intuit Presents: What’s New in Unit Economics?
In 2007, Popeyes was in bad shape. “Popeyes performance in 2007 couldn’t have been much worse” recounts Cheryl Bachelder in her book Dare to Serve. The only thing worse was facing the franchise owners who were complaining about the existing marketing plans. More on that later. “Every data point we measured was going the wrong way.” says Cheryl. We all know how this story ends and in a few short years,…
What’s New in Franchises Sales Processes?
Your Franchise Sales Process, “FSP”, dates back to the early 1990’s — especially if you are awarding franchises instead selling a franchise. In the early 1990’s, we had: Land lines for phones. “Smart” phones had an answering machine, but most people answered their calls. You used a fax to send a written document. Email was restricted to people who had University accounts. People read newspapers, looked for jobs and new…
Let’s Make a Deal – New Ways to Manage Franchise Conflict
Business Conflicts are not easy to manage. It is hard to find a deal. And Franchise business conflicts are even harder. Our next panel will explore alternatives to just suing the heck out of everyone — how to mediate your franchise conflicts, get better results faster, so everyone can get back to business. We have two superb franchise attorneys – Arthur Pressman & Richard Rosen. Both are excellent trial lawyers,…
Franchisor and Franchisee Panel Discussion – Solving Marketing Problems Together
Franchisors and Franchise operators have many common goals — getting more customers for the franchise system is a major common goal. Marketing in the 21st century requires even more coordination than the past, when a national marketing fund could be ear marked for either TV or Radio ads. What are some of the new ways franchisors & franchise operators are working together using the new social media platforms? Come out…
Franchisor and Franchisee Panel Discussion – Solving Marketing Problems Together
Franchisors and Franchise operators have many common goals — getting more customers for the franchise system is a major common goal. Marketing in the 21st century requires even more coordination than the past, when a national marketing fund could be ear marked for either TV or Radio ads. What are some of the new ways franchisors & franchise operators are working together using the new social media platforms? Come out…